It's a dream come true for girls who can watch and shop the catwalk at the same time.

House of Holland will be launching a new application for BlackBerry smartphones which will enable customers to buy from the catwalk at London Fashion Week on 20th Feb.  

BlackBerry users will have exclusivity to order from eight House of Holland signature slogan T-shirts by downloading the application from: www.houseofholland.co.uk/blackberry

Henry Holland says: ‘I have always been a huge fan of BlackBerry and love the fact that we are making fashion more accessible and immediate to consumers through our exclusive app. As fashion becomes increasingly digitally-focused it’s extremely exciting to place House of Holland at the forefront of the revolution.’

In Japan, instant purchases direct from the catwalk to the mobile phone has been popular at the Tokyo Girls Collection ( fast fashion show ) where young teenage girls and women in her twenties can buy clothes directly from the catwalk show at an affordable price.

This is new in Europe and we are curious to see how people react to Henry's first attempt!

House of Holland collection from "One Trick Pony"
Image courtesy of House of Holland